Google's Exam Questions for Google-Ads-Video Guarantee First Attempt Success and Achieve Your Goals

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Google Google-Ads-Video Exam Syllabus Topics:

Topic	Details
Topic 1	Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.
Topic 2	Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.
Topic 3	Create Video Campaigns for Awareness: This section measures the skills of Video Campaign Managers in designing effective video campaigns aimed at increasing brand awareness. It focuses on strategies for creating impactful campaigns that capture audience attention.
Topic 4	Get to Know Action Video Ad Formats: This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.
Topic 5	How YouTube Keeps Brands Safe and Ensures Suitability: This section evaluates the expertise of Brand Safety Specialists in ensuring that advertisements on YouTube align with brand values and safety standards. It covers YouTube’s mechanisms for maintaining brand suitability and protecting advertisers from inappropriate content.
Topic 6	Evaluate Performance with Consideration Measurement Solutions: This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.
Topic 7	Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.
Topic 8	Get to Know Awareness Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.
Topic 9	Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.
Topic 10	Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.
Topic 11	Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.
Topic 12	Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.
Topic 13	Evaluate Performance with Action Measurement Solutions\|This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.
Topic 14	Get to Know Consideration Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.
Topic 15	Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.
Topic 16	Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.
Topic 17	Discover Why Advertisers Choose YouTube: This section of the exam measures the skills of Digital Marketing Managers and focuses on understanding the reasons advertisers prefer YouTube as a platform. It highlights YouTube's unique features, such as its vast audience reach, advanced targeting options, and ability to drive measurable marketing outcomes.

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Google Ads Video Professional Assessment Exam Sample Questions (Q10-Q15):

NEW QUESTION # 10
Which of the following accurately describes a primary benefit of Video action campaigns?

A. They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPA.
B. They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPV.
C. They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPV.
D. They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.

Answer: D

Explanation:
B: They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.Video action campaigns are designed to maximize conversions by running ads across YouTube and Google video partners.
These campaigns use automated bidding to optimize for the lowest cost-per-acquisition (CPA).

NEW QUESTION # 11
What audience solution would you use if you were building a Google Video campaign for a music school that wanted to grow consideration for a new class tailored to advanced musicians?

A. Affinity Audiences
B. Customer Match
C. Custom Audiences
D. Life Events

Answer: C

Explanation:
A: Custom Audiences:
Custom Audiences allow you to target users based on their specific interests and search activity.
This is ideal for reaching advanced musicians by targeting relevant keywords and websites.
The other options are broader targeting solutions.

NEW QUESTION # 12
If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?

A. Add as much diverse imagery and language as possible throughout the ad to hold the viewer's attention.
B. Explain the company's background during the first half of their video.
C. Use ''Sign up to our newsletter' as the primary call to action.
D. Address the viewer's desire for food in the first five to 10 seconds of the video.

Answer: D

Explanation:
B: Address the viewer's desire for food in the first five to 10 seconds of the video.
Capturing attention quickly is crucial for driving immediate action.
Addressing the viewer's desire for food at the beginning increases the likelihood of them placing an order.
The other options are not as effective for immediate conversion.

NEW QUESTION # 13
To find out how users' interactions with your video ads leads to product sales, what feature of Video action campaign would you use?

A. You'd use conversion tracking.
B. You'd use click-through rate.
C. You'd use Custom Intent Audiences.
D. You'd use smart bidding.

Answer: A

Explanation:
A: You'd use conversion tracking.
Conversion tracking allows you to measure the specific actions users take after interacting with your ads, such as product sales.
This provides insights into the effectiveness of your video ads in driving conversions.
The other options are not directly related to measuring sales.

NEW QUESTION # 14
The owner of a music store wants to increase awareness for his store, and has been told that Google's Video solutions can assist him. How can Google's Video solutions assist the store owner with Video campaigns?

A. Google's Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis. 1
B. Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
C. Google's Video solutions automatically create video assets based on the content of the domain being advertised.1.
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D. Google's Video solutions use machine learning to set budgets and bids within 24 hours of setting a Video campaign live.

Answer: B

Explanation:
A: Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
Google Ads Video campaigns guide users through the setup process based on their chosen marketing objective.
This simplifies campaign creation and ensures alignment with goals.
The other options are not primary benefits of Google's Video solutions.

NEW QUESTION # 15
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GOOGLE'S EXAM QUESTIONS FOR GOOGLE-ADS-VIDEO GUARANTEE FIRST ATTEMPT SUCCESS AND ACHIEVE YOUR GOALS

Google's Exam Questions for Google-Ads-Video Guarantee First Attempt Success and Achieve Your Goals